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Trusted by thousands of families across Australia

5-star rating by parents and students

Trusted by thousands of families across Australia

The Secret to Creating Characters That Markers Love

Characters are the heart of every narrative. Plots happen to people. Settings exist around people. Tension matters because of people. And yet, when markers read thousands of student narratives each year, the single most common weakness they encounter is flat, generic characters who feel less like real people and more like placeholder names performing actions.

The good news is that character craft is teachable. The students who consistently score in the top band aren’t necessarily the most imaginative they’re the ones who have been explicitly taught how to build characters that readers care about. And once those techniques are internalised, every narrative they write becomes fundamentally stronger.

At Clever Fox Education, our team has spent years marking student narratives against the official NAPLAN rubric, including direct work writing and reviewing assessments at UNSW Global. We know exactly what makes a character land with a marker and what makes one fall flat. This guide walks through every element of character craft: desire, obstacle, distinct voice, contradictions, change, dialogue, action, and emotional truth. Each section includes the insider tip most students never hear, high-scoring examples, and practical exercises you can try today.

If your child can master these eight elements, the characters in their narratives won’t just exist on the page they’ll live.

1. Give Every Character a Clear Desire

💡 Insider Tip: The single most important question to answer before writing any character is: what do they want? Characters without a clear desire feel passive things happen to them, but they aren’t driving the story. Characters with a clear desire feel alive even small moments become meaningful because we understand what’s at stake for them.

Ordinary: “Sarah walked into the classroom and sat down. She was a normal girl who liked school.”

High-Scoring: “Sarah slid into her seat, her eyes fixed on the locked drawer beneath the teacher’s desk. The audition list had to be in there. After three years of begging, three years of practising in secret, three years of hiding everything from her parents she finally had her chance.”

Pro Tip: The strongest desires have specific stakes attached. Not just “Sarah wants to be in the play” but “Sarah wants to be in the play because performing is the only thing that’s ever made her feel real.” The deeper the desire, the more the reader cares about whether the character gets it.

Exercise: Take a character you’ve written. Ask: What do they want, specifically? and What does getting it mean to them? Rewrite their first scene with that desire driving every action and reaction.

2. Build Obstacles That Reveal Character

💡 Insider Tip: In ordinary writing, obstacles are external a locked door, a strict parent, bad weather. In top-band writing, obstacles are both external and internal. The strongest characters face external obstacles that mirror their internal conflicts. The locked drawer isn’t just an obstacle; it’s a reminder of every promise the character has broken to herself.

Ordinary: “Sarah wanted to audition. But the audition list was inside the locked drawer. She felt sad.”

High-Scoring: “Sarah’s fingers hovered over the drawer handle. She had promised her mother she would never sneak again. She had promised herself, too that this time, she would do things the right way. But the audition list was inside. And outside, the world her parents had built for her felt smaller every day.”

Pro Tip: For every external obstacle, ask: What does this obstacle force the character to confront about themselves? The best obstacles aren’t just in the way they’re revelatory.

Exercise: Take a character with a clear desire. Brainstorm three external obstacles between them and their goal. Now, for each external obstacle, identify one internal conflict it forces them to confront. Notice how much richer the character becomes.

3. Develop a Distinct Voice for Every Character

💡 Insider Tip: If you removed the dialogue tags from your narrative, could the reader still tell which character was speaking? If the answer is no, your characters don’t yet have distinct voices. Markers reward characters whose speech patterns, vocabulary, and rhythms are recognisably theirs.

Ordinary: “Hello,” said Sarah. “Hello,” said Tom. “How are you?” asked Sarah. “I am fine,” replied Tom.

(Both characters sound identical.)

High-Scoring: “Tell me you didn’t,” Sarah said. Her voice was quiet. Quiet was worse than shouting. Tom shrugged, the way he always did when he was about to lie. “Didn’t what?” “Don’t.” “Sarah, look —” “Don’t.”

(Sarah is sharp, controlled, and dangerous when quiet. Tom is evasive, casual, and slightly cowed.)

Pro Tip: Each character’s voice should reflect their personality, background, and emotional state. A nervous character speaks differently from a confident one. A formal character speaks differently from a casual one. A character in crisis speaks differently from a character at ease.

Exercise: Take two characters from your narrative. Have them order coffee. Write the scene using only dialogue no description, no tags. Can a reader tell which character is which from their words alone? If not, rewrite until they can.

4. Show, Don’t Tell

💡 Insider Tip: This is the single most important principle of character writing, and the one students most often misunderstand. Telling the reader what to think about a character (“Sarah was brave and kind”) is weak writing. Showing the bravery and kindness through specific actions, choices, and reactions is what earns top-band marks.

Ordinary (Telling): “Sarah was a very brave girl. She was also kind to animals and her friends. She always tried her best.”

High-Scoring (Showing): “Sarah climbed onto the rusted fence to lift the trapped magpie free, even though her hands were shaking and her mother had told her never to touch a wild bird. The magpie didn’t bite. It looked at her really looked before it flew away. Sarah didn’t tell anyone about it. Some moments, she had learned, were meant to be kept.”

Pro Tip: For every character trait you want to convey, ask: What action, choice, or reaction would prove this trait? Then write that action, choice, or reaction and let the reader draw the conclusion themselves.

Exercise: Take a paragraph from your writing where you’ve told the reader about a character. Rewrite it to show the same information through action, choice, dialogue, or reaction. Notice how much more powerful the writing becomes.

5. Give Characters Contradictions

💡 Insider Tip: Real people are contradictory. They want things that conflict. They believe things that don’t quite fit together. They behave one way in public and another in private. Characters who are purely consistent feel artificial. Characters with honest contradictions feel real.

Ordinary: “Tom was a nice boy who always followed the rules.”

(One-dimensional.)

High-Scoring: “Tom was the kind of boy teachers loved. He held doors open. He always raised his hand. He smiled at the new kids and told them they would be fine. But at home, when his sister cried, Tom turned up the volume on his headphones. He didn’t know why he did it. He only knew that he did.”

(Real.)

Pro Tip: Give your character one significant contradiction a way they fail to be who they claim to be, or a way they surprise themselves. The contradiction doesn’t need to be explained or resolved. It just needs to exist. Readers and markers respond to honest complexity.

Exercise: Take a character. List three traits they show in public. Now write one private moment that contradicts one of those public traits. Notice how much more dimensional the character becomes.

6. Use Dialogue to Reveal Character, Not Just to Move Plot

💡 Insider Tip: Dialogue serves two purposes in top-band writing: advancing the plot and revealing character. Most students focus only on the first. Top-band writers use every line of dialogue to do both simultaneously.

Ordinary (plot only): “Where’s Mum?” Sarah asked. “At work,” said Tom. “When will she be home?” “Six o’clock.”

(The dialogue conveys information but tells us nothing about the characters.)

High-Scoring (plot and character): “Where’s Mum?” Sarah asked, even though she already knew. Tom didn’t look up from his phone. “Working. Like always.” “Right.” Sarah set her bag down carefully, the way she always did when she was about to do something her mother would forbid. “Six o’clock?” “Probably later. She’s been later every night this week.” “Good,” Sarah said quietly. And then, because she couldn’t help it: “I mean fine. That’s fine.”

(The same information now reveals: Sarah is planning something secret. Tom is disengaged and aware of his mother’s absences. Sarah’s relationship with her mother is complicated.)

Pro Tip: For every line of dialogue you write, ask two questions:

  • What does this line do for the plot?
  • What does this line reveal about the speaker?

If a line only does one, rewrite it until it does both.

Exercise: Take a dialogue-heavy paragraph from your narrative. For each line, ask the two questions above. Rewrite the dialogue so that every line serves both purposes.

7. Allow Characters to Change

💡 Insider Tip: The single most important question to answer at the end of any narrative is: how is the character different from who they were at the start? This is the character arc, and markers actively look for it. A character who is identical at the end of the story to who they were at the beginning has had experiences without growth which feels unsatisfying to read, no matter how exciting the events themselves.

Ordinary: “Sarah auditioned for the play and got the part. She was happy. The end.”

(No change.)

High-Scoring: “Sarah walked out of the audition room with the part and the strange, weightless feeling of having finally stopped lying to herself. Her mother would find out. Her mother would be furious. Her mother would say all the things Sarah had spent three years afraid to hear. But for the first time in those three years, Sarah was certain of something: she could survive it. Whatever came next, she had already chosen who she was going to be.”

(Profound change Sarah has moved from secrecy and fear to ownership and resolve.)

Pro Tip: The strongest character arcs are internal, not external. Sarah doesn’t just win the part; she becomes someone who can stand up for herself. The external achievement is the vehicle for the internal transformation. Top-band markers reward writers who understand this distinction.

Exercise: Take a character from your narrative. Write one sentence describing who they are at the start. Write one sentence describing who they are at the end. If the two sentences are identical, your character hasn’t yet changed rewrite the arc until they have.

8. Anchor Characters With Specific, Sensory Detail

💡 Insider Tip: Generic characters (“a nice girl with brown hair”) feel forgettable. Specific characters (“a girl with paint under her fingernails and a habit of biting the inside of her cheek when she lied”) feel real. The difference is sensory anchoring: small, specific details that ground the character in the physical world.

Ordinary: “Sarah was tall and had brown hair. She liked music and her friends.”

High-Scoring: “Sarah was the kind of tall that made her stoop without meaning to. Her hair was the colour of wet bark, and she pulled at the ends of it when she was thinking. Her schoolbag had a guitar pick safety-pinned to the strap small enough that her parents had never noticed it, important enough that she touched it every morning before she left the house.”

Pro Tip: Give every important character one signature sensory detail a gesture, an object, a habit, a way of moving that the reader sees again and again across the narrative. Repetition of the detail anchors the character in the reader’s mind and gives them physical presence.

Exercise: For each main character in your narrative, identify one signature detail. Write it into the character’s first scene, their middle scene, and their final scene. Notice how much more present they feel across the piece.

The Bottom Line

Top-scoring characters combine clear desire, revealing obstacles, distinct voice, deliberate showing-not-telling, honest contradictions, layered dialogue, meaningful change, and specific sensory anchoring. Every element has a single purpose: to make the character feel like a real, living person the reader genuinely cares about.

At Clever Fox Education, we teach students that characters drive everything else in a narrative. Plot, setting, tension, and theme all depend on whether the reader has invested in the people the story is about. With practice and explicit instruction, character craft becomes one of the most rewarding skills a young writer can develop and one of the most heavily rewarded by markers.

The good news is that every one of these techniques is learnable. Top-band character work isn’t reserved for students with extraordinary imaginations. It’s the product of explicit teaching, deliberate practice, and detailed feedback exactly the model that has earned Clever Fox students over $6 million in scholarship offers and 90% success rates across NAPLAN, ICAS, selective, and scholarship exams since 2015.

Your child’s next character can be the one that examiners remember long after they put the script down. The craft starts here.